What if a Self Checkout could save you more than just 5 minutes at the end of your weekly shop? As part of ASDA’s long standing partnership with Coppafeel and Breast Cancer Now, supermarket checkouts started telling you how to do a real one.

CAST

Jill - Rosa Marie Lewis

Customer - Margot Edwards

CREW

Production - Havas Studios | Writer - Rosie May Bird Smith | Global Head of Content - Katie Keith | Senior Producer - Flo Clive | Producer - Adam Javes | Production Manager - Femi Anderson | Writer & Director - Rosie May Bird Smith | Agency - Havas London | CCO - Vicki Maguire | CD - Dan Cole | Head of Design - Lorenzo Fruzza | Designer - Darta Losane | Designer - Sarah Butler | Designer - Morgan Shipley | Animation - Josh Toogood | Managing Partner - Dave Owen | Account Manager - Kirsty Warren | Agency Producer - Dean Trendler | Head of Strategy - Britt Iversen | Strategy Director - Flo Sharp | DOP - Mike Staniforth | Focus Puller - Rory Hern | Clapper Loader - Unman Arshad | Key Grip - Ben Thomas | 1st AD - Steve Wingrove | Gaffer - Leopold Naessens | Spark - Gregory Britten | Production Designer - Jenny Dee | Casting - Emma Garrett | Wardrobe - Amanda Bird | Hair & Makeup - Nathalie Abensur | Runner - Charlotte Gardiner | Runner - Tyson Douglas | Storyboards - Jonny Meakin | BTS - Tara Izzi | Editor - Jamie Munton | Post - No8 London | Grade - Tim Smith | Sound - George Castle 

AWARDS & PRESS

Silver - Cannes Young Director Award X2 Golds, X5 Silvers, X1 Bronze - Creative Circle Awards Best Integrated Campaign - British Arrows X1 Silver, X2 Shortlists - Clio Awards Bronze Award - Eurobest Festival of Creativity Gold - Smiley Charity Film Awards Merit, X8 Shortlists - The One Show · Asda Turns Bar Codes into Bra Codes - LBBOnline 5 Charity Campaigns to Inspire You - Don’t Panic Urgent Advice Issued to Asda Customers - Lancaster Live Asda’s ‘Self Checkout’ Warning to All Customers - Liverpool Echo Staff Encourage Shoppers to ‘Self Checkout’ - Warwickshire World Motivating Melons - David Reviews Ad of the Day - Campaign ‘Bar Codes Into Bra Codes’ - Design Taxi Asda Asks Customers To Have A ‘Real Self Checkout’ - Marketing Beat