DÉJÀ FOOD
1 in 3 people eat the same lunch every day. The people of the UK were stuck in a tasteless trance - a groundhog day of bad lunches. So we convinced Heinz to snap people out of their lunch time stupor with the arrival of microwaveable pot soups.
These hypnotic digital billboards then pinged up all over the UK every day at lunch time..
And then we even managed to create some idents for ‘I’m A Celeb’ and ‘X Factor’ encouraging people to liven up lunchtimes.
SPOTTED IN
Campaign . Look At That .
THANKS TO
Director Adam Javes . Co-Creative Lyndarn Harrison . Production HKX Studios.